Squeezy Spread Art.
Disgusting British “food” spread Marmite, as part of their new Squeezy Spread ad campaign, has set up The Marmite Marmart Competition. Fans are asked to create artwork using the new squeezable bottles and as much toast as they like, then upload their work to the Marmart website. The winner will have his/her “work” displayed at the Marmart Exhibition to be held the 22nd to 28th of October, 2006 at the Ait Gallery in London.
“New squeezy Marmite – you love it or hate it, you may have showered in it, or tried to bury it for good, but ever thought of drawing with it? Well here’s your chance! Take part in our Marmart gallery by checking out what works of art other Marmite Lovers and Haters have come up with, and then try to outdo them by giving it a go yourself!”
Marmite is a British savoury spread made from yeast extract, a by-product of beer brewing. It is a sticky, dark brown paste with a distinctive, powerful taste that polarises consumer opinion and prompts its advertising slogan that you either “love it or hate it”(Wiki)